Western business runs on narrative.
Indian thinking runs on karma.

One controls perception.
The other trusts consequence.
As entrepreneurs, we stand in the middle of this crossroads every single day.
Let me start with a man who mastered narrative correction.
The Man Called “Merchant of Death”
Alfred Nobel invented dynamite.
Technically brilliant.
Commercially successful.
Morally… complicated.
In 1888, a French newspaper mistakenly published his obituary (they confused him with his brother). The headline reportedly called him:
“The Merchant of Death is Dead.”
The article criticized him for profiting from explosives used in war.
Imagine reading your own obituary… and discovering the world thinks you are a villain.
That moment changed everything.
Nobel rewrote his legacy.
He set aside most of his fortune to establish what we now know as the — honoring achievements in peace, science, literature, and humanity.
Same man.
Same past.
New narrative.
History remembers him not for dynamite, but for the Nobel Prize.
That is narrative power.
Narrative-Centric Entrepreneurship
Narrative entrepreneurs ask:
- How am I perceived?
- What story is being told about my brand?
- How do I position myself?
- Can I shape reputation before others shape it for me?
They understand something brutal:
“If you don’t write your story, someone else will.”
In the West, this is strategy.
Brand positioning.
PR management.
Thought leadership.
Legacy planning.
It’s not necessarily immoral.
It’s smart.
But here’s the catch.
Narrative can polish image.
It cannot erase consequence.
Karma-Centric Entrepreneurship
In Indian thought, karma says:
“You don’t manage image. You manage action.”
Results follow intention + action.
You don’t rush to fix headlines.
You focus on dharma.
For example:
- Tata Group supporting employees during crises.
- Businesses that extend support beyond legal obligation.
- Founders who choose long-term trust over short-term profit.
No press release needed.
Just silent strength.
Karma-centric entrepreneurs think:
- Would I do this if no one was watching?
- Is this decision aligned with my values?
- What consequence will this create 10 years from now?
They believe reputation is a byproduct of conduct.
The Real Question
Should you be ruthless?
Or moral?
Wrong framing.
The real question is:
Can you be sharp in strategy and strong in values?
Alfred Nobel didn’t deny his past.
He redirected his wealth toward something greater.
That is hybrid entrepreneurship.
The Hybrid Model (My Take)
- Build value ruthlessly.
- Compete intelligently.
- Protect your narrative.
- Never betray your core values.
Because here’s the truth:
Narrative builds brand.
Karma builds foundation.
Narrative gets applause.
Karma gets peace.
Narrative controls headlines.
Karma controls legacy.
And legacy always wins.
Final Thought
You can manipulate perception for 5 years.
You cannot escape consequence for 50.
Choose wisely.



