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	<title>Anand Nataraj &#187; tata</title>
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	<description>Fortune favours the bold</description>
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		<title>Brand &amp; Image Loyalty</title>
		<link>http://www.anandnataraj.com/brand-image-loyalty/</link>
		<comments>http://www.anandnataraj.com/brand-image-loyalty/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 18:10:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[hemu ramiah]]></category>
		<category><![CDATA[ipod shuffle]]></category>
		<category><![CDATA[landmark]]></category>
		<category><![CDATA[richard branson]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[tata]]></category>
		<category><![CDATA[the mobile store]]></category>
		<category><![CDATA[virgin group]]></category>

		<guid isPermaLink="false">http://www.anandnataraj.com/?p=1541</guid>
		<description><![CDATA[Iâ€™m always known for my loyalty and today my friends got annoyed to see my adamancy in making my shopping. Today I went for shopping along with my friends to buy a BlackBerry Phone &#38; iPod Shuffle. I saw a The Mobile Store inside Landmark and I enquired the price. My friend said sets are]]></description>
			<content:encoded><![CDATA[<p>Iâ€™m always known for my loyalty and today my friends got annoyed to see my adamancy in making my shopping.</p>
<p>Today I went for shopping along with my friends to buy a <strong>BlackBerry</strong> Phone &amp; <strong>iPod Shuffle</strong>.</p>
<p><a href="http://www.anandnataraj.com/wp-content/uploads/2010/01/blackberry-curve-8330-sprint1.jpg"><img class="alignleft size-medium wp-image-1542" title="blackberry-curve-8330-sprint1" src="http://www.anandnataraj.com/wp-content/uploads/2010/01/blackberry-curve-8330-sprint1-191x300.jpg" alt="" width="191" height="300" /></a>I saw a <strong>The Mobile Store</strong> inside <strong>Landmark</strong> and I enquired the price. My friend said sets are cheap in Poorvika &amp; other outlets. I said what ever the price may be Iâ€™ll but the set only from Mobile Store because it is from <strong>Virgin Group</strong>. Obvious reason is <strong>Richard Branson</strong>. Iâ€™m a great fan of him and Iâ€™ve taken him as my Guru / Mentor.</p>
<p><a href="http://www.anandnataraj.com/wp-content/uploads/2010/01/ipod-shuffle-2g.jpg"><img class="alignright size-thumbnail wp-image-1543" title="ipod-shuffle-2g" src="http://www.anandnataraj.com/wp-content/uploads/2010/01/ipod-shuffle-2g-150x150.jpg" alt="" width="150" height="150" /></a>Then after that I went to buy iPod Shuffle. Again my friend said <strong>Sony</strong> is better than iPod and Sony is much cheaper than iPod. Again I went ahead and brought an iPod and again for obvious reason <strong>Apple</strong> &amp; <strong>Steve Jobs</strong>.</p>
<p>Then my friend said he can get some discount if I can buy thru his vendor. Again I went ahead and bought from Landmark because Iâ€™m a great fan of its Founder <strong>Hemu Ramiah</strong> &amp; for <strong>Tataâ€™s</strong> and also I hold their loyalty card.Â </p>
<p>My friends said I must be crazy. I know Iâ€™m paying a couple of hundreds more but Iâ€™ve benefitted a lot from the personalities Iâ€™ve specified. They were &amp; are a great motivation for me. Iâ€™ve also copied some of their success formulas. I owe a lot to them even if they have not helped me physically. I feel like giving back to them though my contribution many me peanuts to them.</p>
<p>So Iâ€™m convinced on what Iâ€™m doing &amp; Iâ€™ve no regrets even if my friends tell Iâ€™m a nut.</p>
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