Anand Nataraj

How CCS evolved…

February 11th, 2009 |

Author: admin

Cogzidel Consultancy Services (CCS) was born to help startups overcome the difficulties I personally faced as a startup… I still can remember the days where I was taken for granted by bankers, vendors and bureaucrats… First I was ignorant, second I looked stupid to them and I more importantly was small… I felt many times that I lacked proper mentoring and I didn’t have any bootstrappers to knock at their doors… Also those were the days where startups were not taken seriously… There are some incidents which pester me even today…

My first company incorporation was a mess… My company secretary had some dummy company registered 5 years before and was not functional… When we approached him to incorporate our company he just changed the name of that company, instead of forming a new one… We were not informed of this and this lead to lots of complications… For any inspection by statutory bodies they demand all information starting from the day company was incorporated…
Then after creating the company I ran to bank and my office for at least 50 times without exaggeration and this happened with a private bank, which was more irony… Even the entry level sales guy didn’t bother to come to office to collect all documents and verify documents from my office… They found something missing every time I resubmit the documents and I’ve to run back to office and bank to get a bank a/c…
In my early days even vendors didn’t bother me much… I ordered for 10 PC’s one shot and made upfront payment… Vendor said he can’t deliver and asked me to take delivery… I was totally ignorant about competition in this space, because of my ignorance I was taken for a toss from that particular vendor…
Then I was not aware of any bureaucratic obligations and statutory compliances to be done to the company… Every time I get caught by inspectors and then I comply with them by paying a penalty… I had to do this in spite of having an auditor… Auditor’s job is easy; customer ends up paying them even for their mistakes…
Over a point we started growing more than 100% YoY on turnover, but our profits always remained less… We didn’t have proper account practices… Since we didn’t have account’s background we had to hire someone… Even they they lacked many information because of lack of experience… A company needs accounting reports to review their performance time on time… There are companies which have been closed because they failed to manage their accounts well… This is very important functions which is taken easily by many founders…
Then we had a need to register with STPI to get income tax benefit… Our company secretary did this for us… He used our resource, manpower and also this being his first initiative he learned from this experience… I’m not worried about his experiment with us… But when he learns something using us and using our resource and manpower we expect some benefit out of it… He charged us an exorbitant sum as professional charges… I wonder many times if they are professional charges or charges for their unprofessionalism…
Then there were employee issues… We didn’t do any tax planning for them, what ever their salary is we cut TDS and deposited in bank… When job market was so high, people started quitting company just for these benefits… Initially I thought they were quitting for silly reason, but when I hired a CFO and when he worked out and showed my the difference in my own salary, I felt how I was throwing away my hard earned salary and my employees salary…

All these are only some of the challenges I faces, I can keep listing more, but the point is when I see startups they also over come same challenges… There no use is overcoming touch cycles for all business… There are lots of business incubators, business mentors and bootstrappers… I personally started a company called CCS for bootstrapping startups and help them to in

Company incorporation
All post incorporation needs like opening bank account and many more…
Managing accounts process and give them timely accounts reports to take que…
Taking care of HR process other than recruitment…
Managing statutory compliances…

For any information please send an email to info@cogzidel.in…

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